![]() An essential feature is the fact of lossless data compression. PNG files can have transparent backgrounds. ![]() PNG – Format used for the majority of non-standardized graphics, screenshots and logos. Here are several examples of most commonly used graphic formats: Remember to select a suitable image format before it is published. Image file formats have an effect on the way graphics are displayed on a website. Good quality of the picture and well matched colours will also have a positive impact on UX (User Experience) and not only! Images of high quality will have a much higher engagement rate and will be much more interesting to recipients. Remember to utilize purchased images and / or hold a license for their use in order to avoid infringement of copyright. Correct cropping or application of filters may breathe new life into such photos! In the event that we do not have any opportunities to develop professional and unique images, we can create customized graphics using so-called Stocks (the database of photos), by means of image processing tools. Original pictures may become a showcase of your website, Google will appreciate resources the Web had been lacking before. It would be best if pictures of the products or services were taken or developed by us or a professional photographer or a graphic designer. The name for an image should contain a target keyword of the web page and fit a format of an image alt tag.Īlt text, a title and an image name can be set in the „Media” section in WordPress – fields, completing of which takes literally a while, may bring substantial benefit to your website! We use unique imagesĮven though you might feel tempted to download somebody else’s images, it is not the best approach. When it comes to naming the images, the relevant nomenclature of an image file is of great importance too. It is worth ensuring that alt and title tags are unique and contain a keyword. This text is visible after pointing a mouse cursor over an image. Title tag is embedded in the HTML source code of the website, however in this case it is a piece of information strictly addressed to users. What is seen in the image should be provided in an Alt tag, preferably using the keywords. An alternative description may also be of use to the blind and visually impaired persons, who avail themselves of software capable of “reading” the content. Alt-tag is also the main reference point for search robots (crawlers) to help them define what our website is about. Alt tag pops up when an image is not displayed on a website because of too long content rendering time. It is super easy! We are required to comply with the relevant items outlined below:Īlt tag optimization (in other words, “alternative description”) – is a piece of information embedded in the HTML source code of the website that reports a text alternative to Google. How to perform a proper optimization of the images in such a way that they are placed in the image search engine? ![]() Image optimization in Google Images may significantly increase the quantity of traffic to our website through the search of an image and help maintain our ranking. Image optimization (also known as Image SEO) is the process of optimization of images on a website in a way they are suitably friendly and visible for Google robots. However, it is as useful strategy of digital marketing as “typical SEO actions” on a website. Unfortunately, Image SEO effects are frequently underestimated by website owners. Thanks to it, Google knows what is presented in the image and can help you find what you search for in the search results.Īdequate optimization of images for Google Images may deliver satisfactory results for your website. correctly entered alt texts or a file name itself. You must be wondering how Google Images manages to find specific images in the search engine after entering a given keyword? Unfortunately, robots (robotic devices) cannot independently define yet what is visible in the image.
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